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Press Release: The CRC unveils new visual identity

Montreal, March 24, 2017 – As part of a two-year process of identifying our priorities for the future, the Canadian Religious Conference is engaging in a visual transformation and today is unveiling its new look. This identity, including a new logo, communication tools and internet site (crc-canada.org) is designed to update its image and facilitate new relationships with the broader community.

“We are experiencing a period in time in which religious life is undergoing a transformation unlike anything in our history”, said Fr. Timothy Scott, Executive Director of the CRC. “Our members in the CRC need our services in support of this process. As such we have re-examined our priorities and practices, modernized our image and developed the tools necessary in the accomplishment of our mission”, concluded Fr. Scott.

The logo was designed by Tabasko Agency to replace the image used by the CRC since 2003.  It illustrates the mission and service of religious women and men in the cause of justice and peace symbolized by a dove, surrounded by swirling colours that suggest the many relationships of the CRC with consecrated persons and their associates.  The wings of the dove come together in a stylized cross to evoke the organization’s Christian orientation.

The CRC’s new look was unveiled at the Motherhouse of the Congregation of Notre-Dame, a religious community whose origins are closely tied to the foundation of the City of Montreal.

“It was a six-month process to conceptualize these new communication tools. They will enable us to explore in a contemporary way the future of religious life in Canada with confidence and serenity”, concluded Jean-Michel Bigou, Communications Coordinator of the CRC.

About the CRC

Founded in 1954, the Canadian Religious Conference is a network of leaders of some 250 communities of women and men religious present in Canada. The mission of the CRC is to be at the service of its members and the Canadian Church in a spirit of discernment and according to its prophetic character.

 

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